The magic begins with the story. By now, this statement has been made so many times, that it has resonated beyond its origins in traditional story-based industries, such as entertainment, leisure, attractions and culture. However, while the connection point from character, plot and other narrative elements in the theme park experience, the game and the movie is well-established, this is not always the case with other industries, such as retail.
What is it exactly that comes after the story, and what is the story all about?
Enter the form on the right to download the report and discover the different perspectives on storytelling for retail!
Key points:
· Relevance is required
· Perspective and multiplicity
· Setting the scene for retail storytelling
· Application and experience
