MAPIC: Tell us a little about Fauchon
Sandrine Girault: Founded by Auguste Fauchon in Paris in 1886, Fauchon crafts transformative French gourmet, gifting and lifestyle experiences globally. With 85 points of sale across 15 countries from France, Japan, Mexico, the UAE, Turkey and Saudi Arabia to name a few, Fauchon employs around 1,000 people and achieves annual sales of over €100 million. The brand reimagines gourmet foods, fine dining, cafés, retail shops, travel retail, and five-star hospitality, also offering catering events and a gastronomy school in Rouen, France. The role of the legacy Maison in each country is redefining pleasurable French luxury experiences for future generations.
Fauchon’s corner at Carrousel du Louvre
MAPIC: What are your plans for the next 12 months?
Sandrine Girault: Fauchon is actively expanding its global presence. In the next 12 months, the company plans to focus on key market, the US, UK, Canada, Brazil, Japan, China, UAE, Saudi Arabia and South Korea, and new formats for growth, from Fauchon flagships, corners, coffee shops to Grand Café Fauchon and JamBar. This initiative is part of Fauchon’s broader strategy to share France’s vibrant spirit on a global scale and capture the growing demand for its luxury products, from its renowned pastries, macarons, chocolates and teas.
Sandrine Girault, COO Europe & Americas at FAUCHON
MAPIC: What currently are your main business objectives?
Sandrine Girault: Fauchon has set several key objectives for the next 12 months, and building up to its 140th anniversary in 2026, focusing on growth, innovation and collaborations. Fauchon is expanding its presence internationally, including recent openings in Doha, Antalia and Dubai, and an upcoming flagship opening in 2025 in North America. ‘Food First & Always’ is part of our values, and as such, our global executive chef Sébastien Monceaux remains dedicated to pushing the boundaries of flavour and food design, from working on new chocolate creations to bold flavours for macarons, inspired by the best of France terroir or local tastes in our international franchises.
Fauchon also continues to engage in innovative collaborations to reach broader audiences. A notable partnership in early 2024 was with Heinz, where we created a limited-edition collection of Tomacarons, a red berries, rhubarb, ginger and a touch of tomato ketchup sweet macaron. Other great collaborations are in the works, establishing a renewed voice and a bold mentality born from Fauchon’s rich history, in order to set the future of this luxury brand.
