Retail and retail real estate have embraced huge amounts of technology in recent years, from
frictionless payment to predictive supply chains, the huge increase in EV charging stations
to retail media networks. Yet Artificial Intelligence (AI) threatens to accelerate technology-fuelled change even faster, while consumer and regulatory demands for a greater focus on
circularity are driving new digital innovations around sustainability. In this special White Paper,
we look at how technology is shaping these important future pillars.
In a recent statement in Paris, Carrefour CEO Alexandre Bompard emphasized that digital innovation is central to their future business strategy, reflecting a significant transformation for the 60-year-old company towards embracing digital and environmental trends. Artificial Intelligence (AI) is playing a pivotal role in this shift, enhancing customer experiences through AI-powered recommendation systems and chatbots, which facilitate personalized shopping and efficient customer service.
AI’s impact extends to inventory management and supply chain optimization, as demonstrated by retailers like Tesco using AI to predict product demand and reduce waste. This technology also enables deeper insights into consumer behaviors, allowing companies like Sephora to tailor marketing strategies effectively through data-driven personalization.
Despite the advantages, not all AI innovations have been successful.
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