10 MAPIC TAKEAWAYS

It appears as though retailers and developers have to go even further today in order to engage visitors in shops and shopping destinations – increasing dwell time and creating enhanced and unique experiences that will seduce a customer to purchase. Three powerful trends were discussed in Cannes at MAPIC 2016 as being the key elements in enriching this customer journey: O2O (Online to Offline) / Retailtainment  /  Food & Beverage

For each of these main drivers of the retail industry, we spotted insightful companies and experts who shared their expertise through stands, keynote sessions and conferences. We’ve wrapped them up into 10 takeaways: