Parly 2, Le Chesnay
Presented by Unibail-Rodamco
Stand C17
The historic and perennial iconic shopping centre Parly 2 commands an extraordinary presence. Its architecture and design give it a unique place in the French retail landscape. Conceived from the very beginning to offer an engaging, pleasurable shopping experience, Parly 2 also enjoys a superb location, just outside of Paris in the heart of one of France’s most well-off catchment areas of more than 6 million inhabitants in 30 minutes.
Unibail-Rodamco, the European leader in commercial real estate, is creating a genuine revolution at Parly 2 through a renovation that is part of an overall approach encompassing everything from the architecture to the merchandising mix.
This large-scale project, started with the “Sixty Chic” renovation in 2010-2011, includes other steps that will take place between now and 2018: the main artery will be completely redesigned, the dining area on Place du Marché will be entirely renovated, the lighting in Place Saint Michel will be revamped, and the exterior façades will be renovated.
A connecting aisle will also be created between Place de La Madeleine and Place du Luxembourg, creating a continuous traffic loop on Level 1 for a smooth, pleasurable shopping itinerary. This made-to-measure showcase will include around fifteen exclusive, contemporary and inspirational brands.
